Mobile Apps for the Holidays
Undoubtedly, one year after the global recession was tough on the overall economy, having a serious impact not only on how people choose to spend their discretionary income, but in many cases limit the availability of this resource consumption. Despite a slight gloom and doom, Christmas, like every other year, it's time for holiday cheer and celebration, and mobile users have shown little to no restrictions on sharing the holiday spirit with friends and family, in fact, according to the results of the survey conducted the National Retail Federation, nearly 50% of respondents plan to use your smartphone as a preferred way to shop this holiday season. Moreover, according to Internet Retailer magazine, Americans are getting ready to spend around about $ 5.4 billion in the hands of some of the larger retailers who have gotten involved in mobile applications.
Retail accordingly reacted to this trend is scurrying to get on board the bandwagon applications to any large sums of money at its disposal from the marketing kanal.Primjer the Toys "R" Us with a new digital catalog of Christmas this year - The mobile version of its annual Great Big Christmas book, which is used for consumers to identify potential Christmas gifts. Bob Friedland, a spokesman for Toys "R" Us said: "As our customers move more and more into the digital space, we want to make sure we are providing them with ways to use the latest technology to help make it easier for them to find information about our brand, products sales and incredible deals on Toys "R" Us stores nationwide and online at Toysrus.com ."
Clearly mobile has a long way to go in the field of digital marketing, and Christmas is no exception to its popularity. In addition to retail sales, based on the application, there is a wide array of entertainment just for mobile applications, both paid and free, for iPhone, Android and BlackBerry korisnicima.Nekoliko popular iPhone applications include Christmas person before Christmas aimed at children, by providing a countdown in days / number of sleeping until Christmas, hours, minutes and seconds, and iDeluxe, about Christmas program allows adults to manage their Christmas cash flow and zadržatipratiti their shopping lists. Christmas themes began to creep into the Android world, as well, with applications such as games and dancing dualboot Squirrel aligns with the holidays and developers, such as games getting insight into the spirit of things with seasonal changes in my country.
As a versatile and dynamic marketing environment, the real challenge lies in the way retailers and developers continue to be adjusted in accordance with the changing needs and wants of your target audience and find ways to remain with their respective marketing strategies and offer the product.
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